Experience ↔ Design ↔ Policy

People often ask me how I ended up working in venture capital, and more specifically in a role that deals with policy issues (“policy” broadly speaking, including public policy, legal, “trust & safety”, content & community policy, etc.).  Coming from a background as a hacker / entrepreneur with an urban planning degree, how I ended up here can be a little bit puzzling.

The way I like to describe it is this:

From the beginning, I’ve been fascinated with the “experience” of things — the way things feel.  Things meaning products, places, experiences etc.  I’ve always been super attuned to the details that make something “feel great”, and I’d say the overriding theme through everything I’ve done is the pursuit of the root cause of “great experiences”.

From there, I naturally have been drawn to design: the physical construction of things.  I love to make and hack, and I geek out over the minor design details of lots of things, whether that’s the seam placement on a car’s body panels, or the design of a crosswalk, or the entrance to a building, or the buttery UI of an app.  Design is the place where people meet experience.

But over time, I came to realize something else: what we design and how we design it is not an island unto itself.  It’s shaped — and enabled, and often constrained — by the rules and policies that underly the design fabric.  That’s true for cars, parks, buildings, cities, websites, apps, social networks, and the internet.  The underlying policy is the infrastructure upon which everything is built.

This first really hit me, right after college (16 years ago now), when I was reading Cities Back from the Edge: New Life for Downtown, a book chronicling the revitalization of many smaller downtowns across America, written by my old friend Norman Mintz.  Before I started the book, my main thinking was: “I want to be an architect, because architects design places”.  Norman had told me “you don’t want to be an architect.”  But I didn’t believe him.  But I distinctly remember, about halfway through the book, having an a-ha moment, where I scrawled in the margin: “I don’t want to be an architect!  I want to do this!”.  Where this was engaging in the planning and community engagement process that ultimately shaped the design.  It hit me that this is where the really transformative decisions happened.

I spent the next three years at Project for Public Spaces, working on the design of public spaces across the US (including Times Square and Washington Square Park in NYC), with an emphasis on the community process that shaped the policies, that would shape the design, that would determine the experience.  The goal was all about experience, but the guiding philosophy at PPS was that you got to great experience by engaging at the people/community/policy level, and letting the design grow from there.

Being a hacker and builder, I’ve always been drawn to computers and the internet.  During my 6 years leading the “labs” group at OpenPlans, a now-shuttered incubator for software and media businesses at the intersection of cities, data, and policy, I made a similar journey — from experience, to design, to policy — but this time focused on tech & data policy and the underpinnings of that other world we inhabit: the Internet.  I started out building product — head in the code, focused on the details — and emerged focusing on issues like open data policy, open standards, and how we achieve an open, accessible, permissionless environment for innovation.  The most satisfying achievement at OpenPlans was working with NYC’s MTA (which operates the buses and subways) to overhaul their data access policies, and then helping to build the cities first real-time transit API.

So the common thread is: great places (physical AND virtual) are a joy and a pleasure to inhabit.  Creating them and cultivating them is an art, more than a science, and is a result of the Experience ↔ Design ↔ Policy dynamic.

To apply this idea a little further to the web/tech world: I think of the “policy” layer as including public policy issues (like copyright law or telecom policy) which affect the entire ecosystem, but also — and often, more importantly — internal policy issues, like a company’s mission/values, community policies, data/privacy policies, API policies, relationship to adjacent open source communities, etc.  These are the foundation upon which a company (or community, in the case of a cryptocurrency) are built, and the more thoughtfully and purposefully designed these are, the easier time the company/community will have in making hard decisions down the road.

So if you think of companies like Kickstarter, or Etsy, or DuckDuckGo (all USV portfolio companies), they’ve invested considerable effort into their policy foundations.

But it’s not just “feel good” or “fuzzy bunny”, mission-driven companies that this applies to.  USV portfolio company Cloudflare announced yesterday that they’ve been fighting a National Security Letter from the FBI, under gag order, since 2013, in order to protect their users’ data, reinforcing their longstanding commitment to their users.  This **very hard** decision was borne directly from the hard work they did at the founding of the company, to ground their activities (and the subsequent design of their product, and the experience they provide to their users) in foundational policy decisions.

Or look at all the trouble that Twitter has been having recently combating the abuse problem.  Or Facebook with the fake news problem.  Policy in the spotlight, with a huge impact on product, design and experience.

Or look at the internal turmoil with the Bitcoin and Ethereum communities over the past 12 months as they’ve dealt with very difficult technical / political decisions.  Lucky for us, there is so much innovation in this space, and every new cryptocurrency that launches is learning from these examples — take Tezos, an emerging cryptocurrency that explicitly ships with mechanisms to handle future governance issues (democracy, coded).

So I guess the purpose of this post is to draw that through line, from Experience, to Design, to Policy, and show how it actually shapes nearly everything we encounter every day.  What a profound and exciting challenge.


Unintended Consequences

I’ve been struck recently by the power and surprise of unintended consequences. For example, a recent Slate article digs into flip side of the life-saving potential of automated vehicles: our reliance on car crash deaths for organ donors: “An estimated 94 percent of motor-vehicle accidents involve some kind of a driver error. As the number of… Read more »

Going after it

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The new normal

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The week before last, my in-laws were hit by a truck while crossing the street after dinner. The time since has been a disorienting whirlwind of sadness, fear, hope and thankfulness.  My mother-in-law suffered a very serious brain injury, and while she has cleared the first hurdle of basic survival, the outlook won’t be clear for… Read more »

Getting out the vote

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Alternative Compliance

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Summary To better support small businesses operating in regulated sectors, we should develop “alternative compliance” mechanisms — parallel regulatory regimes that achieve the goals of existing regulations but take an alternative, data-oriented approach to achieving them.  Such an approach would be especially friendly to the smallest of small businesses, and would take advantage of available… Read more »

Regulating with Data

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At this year’s Personal Democracy Forum, the theme was “the tech we need“. One of the areas I’ve been focused on here is the need for “regulatory tech”.  In other words, tools & services to help broker the individual / government & corporation / regulator relationship. In a nutshell: we are entering the information age, and… Read more »

Cable boxes, ridesharing and the right to be represented by a bot

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Crypto debate: separating Security from Control

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The Freedom to Innovate and the Freedom to Investigate

Earlier this week, I was at SXSW for CTA‘s annual Innovation Policy Day. My session, on Labor and the Gig/Sharing Economy, was a lively discussion including Sarah Leberstein from the National Employment Law Project, Michael Hayes from CTA’s policy group (which reps companies from their membership including Uber and Handy), and Arun Sundararajan from NYU, who… Read more »

Internet meets world: rules go boom

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Since 2006, I’ve been writing here about cities, the internet, and the ongoing collision between the two. Along the way, I’ve also loved using Tumblr to clip quotes off the web, building on the idea of “the slow hunch” (the title of this blog) and the “open commonplace book” as a tool for tracking the… Read more »

Big innovation and small innovation

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Yesterday at one of our bi-monthly team deep dives at USV, we got into the conversation of essentially “Big Innovation” vs. “Small Innovation”.  Those who have followed USV for some time know that at the core of the investment thesis is a belief in “decentralized”, “bottom-up” innovation — the kind that really became possible with… Read more »

Beam should have a hardware API

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We’ve got a few Beam telepresence robots at USV, and use them all the time.  Fred has written about them here.  We had a team meeting today, and we had two beams going at once — Fred and I were the first to arrive, and we were chatting beam-to-beam — he in LAUtah, me in Boston,… Read more »

Learning to skate

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Zero-rating: putting Net Neutrality to the test

It’s been an intense 10 months since the FCC approved its latest Open Internet rules (aka Net Neutrality). On the wired side, we’ve seen the unbundling of content, as channels such as HBO (via HBO Now) and ESPN (via Sling TV) have split from cable to go “over-the-top” with direct-to consumer offerings.  These are a direct result of the… Read more »

Hello, 2016

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Breaking the ice — been off the blogs for quite a while now. Looking forward to this year, the way I tend to every year.  2015 was a tough one for me personally — went through a bunch of shit on the family front that both demonstrated how tough life can be and also how… Read more »

As Massachusetts ponders ride-sharing regs, where’s the data?

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Today, hearings begin at the Massachusetts state house over how to regulate the budding ride-sharing / on-demand transportation industry (Uber, Lyft, et al). Adam Vaccaro over at Boston.com has a good summary of the various competing bills — a pro-Uber bill that welcomes new Transportation Network Companies (TNCs) with relatively light-touch regulation, and a pro-taxi… Read more »

Supporting workers in the gig economy

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If there’s one thing I’ve learned throughout my years as a human, it’s that life is hard and people need help in order to make things work. That help can come in many forms: family, friends, co-workers, teachers, unions, healthcare providers, agents, assistants, coaches, therapists, strangers on the internet, you name it.  Point is, we… Read more »

Pain x Resistance = Suffering (the case for throughput)

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For the past nine months or so, I’ve been seeing a therapist specializing in mindfulness. Perhaps the best decision I’ve ever made. One of the things we spend a lot of time talking about is resistance – everyone has their own quirks and issues, and that’s one of mine.  The tendency to hit the brakes when… Read more »